This document
has been prepared by the Barn Theatre to assist you, as the hirer, in publicising
your event. It also sets out the requirements of the theatre regarding publicity
and will help you to provide the theatre with the appropriate publicity material
in a timely fashion. It is designed to be used in conjunction with the publicity
package which will be issued to you later.
ALL
INFORMATION BELOW MUST APPEAR ON ALL YOUR PUBLICITY:
1.
Barn Theatre, Oxted
2. Theatre logo
3. Event title
4. Inclusive dates
5. Performance times
6. Ticket prices and box office. Please be aware that
there are often two or more box office phone numbers. If this should be the case
and the box office will change part way through the run up to the event, please
state this eg. Before 23rd November from xxxxx, thereafter from yyyyy.
LOGO
This can be accessed
here (.doc, .gif,
.jpg, .tif) or if
requested supplied by the theatre. It can be scaled if necessary but please ensure
it is of an appropriate size to be prominent. Please do not make any other changes
to it.
The hirer
is also responsible for originating and distributing all publicity and advertising
for their event. However, the Barn Theatre can offer the following services to
help publicise the event under the following conditions:
1. WHAT'S ON BROCHURE
- Where complete information is received on time it will be included
in the quarterly 'What's On' brochure. The theatre will be soliciting
information at least two months prior to publication of the brochure
(not two months prior to the event). The brochure is published in February,
May, August and November. The service is free.
2. POSTERS - Printing
of posters is the responsibility of the hirer but please ensure that
all the information listed above is included. We also ask that where
possible all posters and leaflets/handbills carry the same design and
are printed on the same colour paper. The quantity of posters ordered
is at the discretion of the hirer, but if the guidelines set out in
the publicity package issued by the theatre are followed, you can expect
to distribute at least 2000 leaflets/handbills/flyers, 100 A4 posters
and 50 A3 posters. Distribution is the responsibility of the hirer,
but wherever possible the theatre will display posters appropriate to
the event, one month prior to it, in the foyer.
Indiscriminate advertising (fly posting) is prohibited and the hirer
shall be deemed responsible for such advertising. Any event advertised
by fly posting within the District of Tandridge is liable to immediate
Council prosecution of the hirer and loss of deposit.
There
is an A-board outside Planshop on Station Road West (Mike Sutton's).
One side of the board is taken up by a large version of the What's On,
posted by the theatre and the other side is available to hirers. Your
poster may need to share with others so please insert it in the best
way possible and if there is not room for all posters, chronological
order must take precedence.
3. LEAFLETS/HANDBILLS/FLYERS
- When possible the theatre will display leaflets supplied by the hirer,
in the foyer one month prior to the event. It may also be possible to
include (approx. 1900) A5 size leaflets in the quarterly Barn Theatre
News mailout, subject to weight limit and timing. It you wish to take
advantage of this service please be prepared to provide assistance with
filling envelopes on the appropriate Sunday morning.
4. FOYER/BAR
DISPLAYS - The theatre will endeavour to make available to the hirer the centre
foyer notice board for the display of photographs etc. during the event. Please
do not put up or remove posters or other advertising from the other boards or
remove leaflets from their holders as the theatre has an obligation to other hirers
to advertise their events.
5.
ADVERTISING - The hirer is responsible for placing any editorial and advertising
in newspapers or magazines. Inclusion in the diary listings in Parish and other
magazines will be sought by the theatre where possible.
6.
BARN THEATRE NEWS – Subject to space limitations, the theatre will publish an
article (supplied by yourself) advertising your production in the quarterly Barn
Theatre News. You will be informed of the latest copy date for this article. The
service is free.
7.
ANSWERPHONE SERVICE - During the run up to the event the theatre will include
details in its answering service where possible.
8. WEB SITES - If
the complete information is supplied in a timely fashion, details of
your production can be placed on the Barn Theatre web site. Where possible
the theatre will post appropriate details of your production on various
events websites.
For
further information please do not hesitate to contact the Publicity Director,
Carolyn Rowley via the office.